As the market for cannabis grows, so do expectations for flavor and authenticity. Customers no longer seek out products that simply “work”. They want scents that make them recognize it and flavors which reflect real cannabis. Cannabis Terpenes that are derived from cannabis have become the main component of product development due to the growing demand.

Why Terpenes Define Cannabis Identity

Terpenes are the source of the distinct flavor and aroma of cannabis strains. They influence how a product is perceived prior to any effects can be felt. When preserved properly Terpenes can communicate freshness as well as quality and strain lineage. Even the most potent of products could be artificial or spongy if not properly handled.

Image credit: massterpenes.com

Real Cannabis terpenes are sourced directly from the cannabis flower, and capture the natural aroma of the plant. This is distinct from botanical terpene blends which attempt to mimic cannabis’s characteristics using compounds derived from non-cannabis plants. Although botanical blends may be less expensive, they don’t provide the same level of depth that cannabis experts believe it has.

Extraction Method Influences the Outcome

The method of extraction of terpenes is a significant factor in their final flavor. Hydrocarbons extracted from fresh or freshly-frozen plant materials are often used to capture vibrant, resinous-like scents. These methods help preserve fragile substances that can be easily destroyed during drying or high-heat processing.

CO2 terpenes, however, provide another benefit. CO2 terpene extraction gives precise control and safe and stable terpene fragments. The resulting aroma may be less pronounced than extracting live hydrocarbons, however CO2 extracted profiles are appreciated for their consistency and purity, particularly in formulations where balance is important more than the intensity.

Both methods have different objectives, and those who are knowledgeable select the one which best meets their needs rather than relying on marketing trends.

Fresh Material is Measurable

The quality of Cannabis-derived terpenes begins at harvest. Terpenes have a volatile nature, meaning they degrade quickly when exposed to oxygen, heat or even time. If you use a fresh, frozen flower or material that is carefully preserved, you will be able to lock in your original aroma.

Once degradation takes place, no technique of extraction can bring back what is lost. This is the reason experienced producers of terpenes are extremely focused on the sourcing process and handling. The contrast between fresh and compromised material is immediately noticeable in smell clarity and in depth.

What to Look for when buying Cannabis Terpenes

It is easy to disregard flashy statements and descriptions when it comes to evaluating Cannabis Terpenes. Transparency is more important. Buyers need to know where the Terpenes come from and how they were extracted, and how they are treated after extraction.

Consistency is a crucial aspect. It is important that cannabis-derived goods smell exactly the same, regardless of batch size. The fact that there are large differences can be a sign that the company is concerned about the quality of its products.

Terpene Craft: A Focused Approach

Some producers attempt to be all things at once. Certain producers opt to focus on a specific area. Mass Terpenes is in the second class. It is focused solely on terpenes extraction, rather than dispersing attention between multiple product types. That narrow focus allows for more control over aroma processing, and the final product.

Mass Terpenes puts an emphasis on letting the smell be the main focus. Instead of relying on hype the quality is to be viewed through aromas and flavors that are unmistakably Cannabis-like.

Aroma as a Quality Check

No lab report replaces the moment a container is opened. The variety and familiarity of cannabis-derived Terpenes are evident immediately and cannot be replicated by synthetic blends. Aroma is the only real measurement of quality.

The new standard for authenticity is authenticity. It’s the most important thing in the business. No matter whether a product is made with CO2 terpenes which have been refined or cold-cured, the ultimate objective is to preserve the plant’s original character. Terpenes when handled with respect and intention can do more than just improve products. They also bring the cannabis culture forward.